WEB PROJECTS
Ever felt like you had an idea worth sharing? Round Table is the platform I built to make that happen. It’s a community blog where college students can publish their work, experiment with writing, and join a larger conversation. Your voice belongs here.
My personal portfolio website, designed and built to be a comprehensive showcase of my skills, projects, and professional journey. It acts as a central hub for my digital presence.
A final year project dedicated to empowering medical students and professionals. By using GPT-4o to analyze X-rays and provide intelligent feedback, our mission is to make medical knowledge more accessible and facilitate decision-making. The tool achieved 70% accuracy, outperformed ChatGPT in targeted tests, and scored 62/70 for its innovation and execution.
Crafting digital elegance for luxury brands. This design concept showcases how a minimalist layout and powerful imagery can build a sophisticated online presence, attracting high-value clientele and clearly presenting premium services.
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DIGITAL MARKETING – PROJECTS
Capstone Project (Milestone 1): Industry Analysis of India’s Quick-Commerce Sector
For the first milestone of my capstone project, I authored a comprehensive report on the Indian quick-commerce market’s exponential growth from $0.3B (2022) to a projected $7.1B (2025). The analysis provides a deep dive into Zepto’s rise to a $5B valuation. Under the mentorship of Akram Ali, this work was awarded a score of 48/50 for its analytical depth.
DunX ‘Fierce’: A Creative Marketing Strategy
This project was a creative exercise in building a brand from scratch. I envisioned ‘Fierce by DunX,’ a fragrance for the modern man, and crafted a complete marketing world for it. The strategy includes a deep dive into the target audience , a detailed content calendar , and a launch plan designed to build a strong, aspirational brand identity. It was a joy to blend strategic thinking with creative storytelling to make a concept feel alive.
Promotional Ad Creation: ‘Fierce’ by DunX
This project involved creating a digital ad for a conceptual luxury fragrance from start to finish. Key contributions include:
Conceptualization: Developed the core campaign idea of selling a “Presence” rather than just a scent.
Copywriting: Wrote the powerful, benefit-driven tagline “Be the Presence,” a direct call-to-action, and urgency-driving copy.
Visual Direction: Designed a sophisticated and modern ad visual that aligns with a premium, masculine brand identity.
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